Digital Marketing companies in India are witnessing biggest rise in business because of more and more companies trying to capture exponentially growing internet audiences in India. Indian internet user base has grown to 560 million users in year 2020, with growth of 11,200 percent compared to internet users in the year 2000. Active users or regular users of internet comprise of 87 percent of the total internet users. These numbers are quite overwhelming.
Our world revolves around online and apps that make the life easier. Today we use internet for searching any info, connecting with friends and potential business associates through social media or simply ordering products online. Internet has made our life easier and with mobile evolution and cheaper internet packages in India the internet users are now increasing into villages as well. With vast and diverse audience available on digital platform, brands are exploring this new-age media for advertising even more.
Presently in India the Opportunities in Digital Marketing Profession are huge and limitless. The growth of keyword “Digital Marketing” is evident along with “Social Media” on Google trend. It is estimated that more than 90 percent of the business will go digital. Obviously, Digital advertising scope is growing along with the percent of businesses going online.
In India many marketing companies are trying their hands in digital marketing field. Are you one of them? And wondering what will be future of digital marketing company? Let me tell you the future will be promising provided you do not become another creative company trying to be digital marketing company.
Digital Marketing is being available when your potential consumer is searching for your product or similar product online with SEO and SEM campaigns, Ensuring your consumers find you on social media platforms, you are a one call away and easier to locate your store when they look for you. However, many digital marketing agencies struggle getting the results for the client.
The game for success in Digital marketing space is to know your data well, know what your competitors are doing digitally. Understand the latest trends and your audience preferences. This is basically true for any marketing campaign, however in online marketing its easier to get data with many useful tools like SEMrush, Google Keyword Planner, hootsuite to name a few.
With increasing use of internet in our country and we definitely have the bright Future of Digital Marketing in India.
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